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Durban Voice Radio – Sponsorship & Advertising Packages
1. Title Sponsor Package
(Exclusive – One Sponsor Only)
- Cost: R500,000 per annum
- Benefits:
- Exclusive branding as the Title Sponsor across all Durban Voice Radio platforms (online, social media, podcasts).
- 30-second advertisements (6x daily, across all prime time slots).
- “Presented by [Sponsor Name]” mention on all station IDs, show intros, and outros.
- Sponsor’s logo on the Durban Voice Radio website homepage, newsletters, and event materials.
- Feature interview with the sponsor’s CEO or representative quarterly.
- Recognition in all community outreach programs and events sponsored by the station.
- Social media shout-outs (3x per week) and sponsored posts.
2. Prime-Time Sponsor Package
(Category-Exclusive per Show Segment)
- Cost: R250,000 per annum
- Benefits:
- Sponsorship of specific prime-time show segments (Morning Drive, Midday Health Show, Evening Social Issues Talk, etc.).
- 30-second advertisements (3x daily within the sponsored segment).
- Sponsor mention in show intros, outros, and on promotional spots for the segment.
- Sponsor’s logo featured on the program’s dedicated webpage and all marketing materials.
- Regular mentions and thank-yous during the show, with integration into the discussions where applicable.
- Social media shout-outs (1x per week) and inclusion in the station’s promotional emails.
3. Segment Sponsor Package
(Multiple Sponsors – Segment Specific)
- Cost: R100,000 per annum
- Benefits:
- Sponsorship of a selected talk show or podcast segment (e.g., “Youth Empowerment Hour”, “Business & Economy Forum”, “The Cultural Exchange”).
- 30-second ad slots (2x daily within the sponsored segment).
- Mention of the sponsor’s name before and after the sponsored segment.
- Logo placement on the show’s webpage and segment promotion across social media.
- Inclusion in the station’s newsletter promoting the segment (monthly feature).
- Invitation to participate in community events hosted by Durban Voice Radio.
4. Small Business Advertising Package
(Designed for Local Businesses)
- Cost: R25,000 per annum
- Benefits:
- 15-second advertisement (2x daily during off-peak times).
- Feature in the “Small Business Spotlight” once a month.
- Logo and business description on the station’s “Support Local Businesses” webpage.
- Mention in one newsletter per quarter, introducing the business to listeners.
- 2x social media mentions during the sponsored period.
5. Community Partner Package
(Non-Profits and NGOs Only)
- Cost: R10,000 per annum (Special rate for registered non-profits)
- Benefits:
- 15-second PSA (Public Service Announcement) spot (1x daily).
- Participation in the “Community Outreach Program”, with free mentions during these segments.
- Listing as a Community Partner on the station’s website and in newsletters.
- Social media feature (1x per month) highlighting the non-profit’s activities.
6. On-Demand Podcast Sponsor Package
- Cost: R50,000 per annum
- Benefits:
- Sponsorship of one podcast series or specific episode topics (e.g., governance, education, health).
- 30-second pre-roll and post-roll advertisements on all episodes of the chosen podcast.
- Mention in all marketing and social media promotions of the podcast series.
- Feature on the podcast’s dedicated webpage.
- Inclusion in the station’s email newsletters promoting the podcast series.
7. Event Sponsorship Package
- Cost: R75,000 per event
- Benefits:
- Exclusive branding as the Event Sponsor for one of Durban Voice Radio’s community outreach events or live broadcast shows.
- Sponsor’s logo on all event marketing materials (posters, flyers, social media).
- Sponsor mention in event promotions on air, social media, and website.
- Opportunity to speak or present at the event.
- Display booth at the event (if applicable).
- Post-event coverage, including mentions in podcasts and photo recaps shared with listeners and on social media.
8. Custom Advertising Package
- Cost: Variable
- Benefits:
- Tailored advertising solutions based on sponsor or advertiser needs.
- Flexible options for ad placement during peak or off-peak times.
- Combination of on-air mentions, web banners, and social media features.
- Exclusive promotional offers aligned with the advertiser’s campaign goals.
Additional Benefits for All Packages:
- Brand Visibility: Enhanced exposure to Durban Voice Radio’s growing audience both online and on-air.
- Community Engagement: Opportunity to associate with meaningful community-driven content, building goodwill with local listeners.
- Digital Presence: Cross-promotion on Durban Voice Radio’s digital platforms, including the website, social media, and newsletters.
- Audience Reach: Access to a diverse audience across Durban, South Africa, and globally via online streaming.
